Become a Dions
Franchise Partner
Join a proven brand with over 45 years of bold flavors and community roots. Build your future with the support of a team that genuinely cares about your success.
Built for Partner Success
When you partner with Dions, you're not just buying a brand — you get decades of operational know-how, loyal customers, and ongoing support every step of the way.
Recognized Brand
Dions has been a Southwest staple since 1978. Customers trust us before they even walk in the door — that loyalty transfers to your location.
Comprehensive Training
Our multi-week training program covers operations, food prep, staff management, marketing, and customer service — everything you need to thrive.
Ongoing Support
A dedicated franchise consultant is always available. From opening day jitters to long-term growth strategy, we're in your corner 24/7.
National Marketing
Benefit from national advertising campaigns, social media presence, seasonal promotions, and proven local marketing playbooks.
Supply Chain Power
Leverage our established supplier relationships to get fresh, high-quality ingredients at competitive prices that independent operators can't match.
Proven Profitability
Our average franchise location reaches break-even within 18 months. We share real data transparently so you can make informed decisions.
What You'll Need to Get Started
We believe in full transparency. Here's a clear breakdown of what it costs to open and operate a Dions franchise location.
| Investment Item | Description | Estimated Range |
|---|---|---|
| Franchise Fee | One-time licensing fee to use the Dions brand and system | $35,000 – $45,000 |
| Leasehold Improvements | Build-out and renovation of the restaurant space | $80,000 – $150,000 |
| Kitchen Equipment | Ovens, prep stations, refrigeration, and specialty tools | $60,000 – $100,000 |
| Furniture & Fixtures | Dining area setup, signage, and branded décor | $25,000 – $45,000 |
| Technology & POS | Point-of-sale system, ordering platform, and back-office tools | $10,000 – $20,000 |
| Opening Inventory | Initial food and supply stock to launch operations | $8,000 – $15,000 |
| Working Capital | 3-month operational reserve for staffing, rent, and utilities | $30,000 – $60,000 |
| Training & Launch Support | Travel, lodging, and materials for the onboarding program | $5,000 – $10,000 |
| Total Estimated Investment | $253,000 – $445,000 | |
Figures are estimates. Actual costs vary by location, size, and market conditions. Request our Franchise Disclosure Document (FDD) for full details.
Choose Your Franchise Model
Select the format that fits your market and investment level.
- 800–1,200 sq ft footprint
- Counter service only
- Core menu items
- Ideal for malls & food courts
- Full training & support
- Lower overhead costs
- 2,000–3,000 sq ft space
- Dine-in + takeout + delivery
- Full menu experience
- Ideal for strip malls & standalone
- Complete brand build-out
- Catering capability included
- 3+ location commitment
- Reduced per-unit franchise fee
- Exclusive territory rights
- Dedicated regional support
- Priority marketing budgets
- Co-development planning
How to Become a Dions Franchisee
Our streamlined process takes you from first inquiry to grand opening in as little as 6 months. Here's exactly what to expect.
Submit Inquiry
Fill out our franchise inquiry form below. We review every application and respond within 3 business days.
Discovery Call
Hop on a call with our franchise team to discuss your goals, market, and which model is the right fit for you.
Review FDD
Receive and review our Franchise Disclosure Document. We encourage you to consult a franchise attorney before proceeding.
Sign Agreement
Once you're confident, sign the franchise agreement and pay the initial fee to secure your territory and get the ball rolling.
Build & Train
Complete your restaurant build-out while attending our comprehensive training program at Dions HQ in Las Cruces.
Grand Opening
Open your doors with a dedicated launch team by your side. We handle the local PR buzz so your first day is truly memorable.
From Our Franchise Family
"The support from the Dions corporate team is unlike anything I experienced with other franchises. They truly want you to succeed and check in regularly. My location broke even in just 14 months."
"I opened my second location after just two years. The brand recognition does a lot of the heavy lifting. Customers come in saying they've been waiting for a Dions in their neighborhood for years!"
"The training program prepared me for everything — even the unexpected. When we had a staffing challenge in month two, the support team was on the phone with me same day with solutions."
Common Questions Answered
Submit Your Franchise Inquiry
Ready to explore the opportunity? Fill in your details below and our franchise team will reach out within 3 business days.
Franchise Application
All fields marked with * are required.
Your Dions is Waiting
The best time to start is now. Reach out today and take the first step toward building something you're proud of in your community.